Marketing is the game for any businesses. This involves the processes that a product or service of a business that includes its packaging and promotion. As the market of different countries converge because of the current trend to turn out to being global, the competition is getting stiffer on how a companys product could get sold at the most profit and at the least cost. Tapping the industry of Information Technology is the key for successes of those companies that had been able to withstand the challenge. To reach out the customers, companies do research first on how their customers behave, what are their needs, wants, their hobbies and way of life. This research should be as sensitive as possible to the real situation but it should still keep the sense of privacy that each prospective customer is entitled with.
Consumers do prioritize their needs such as food, shelter, education and clothing and if they do have spare money to spend, it is the only time where a consumer would think about buying his wants. There is no defined line on what is the needs and what is the wants of customers since it may be possible that one really needs to buy for example a car to use for his business, while another one really dont need it since he just walk to attend to his office work. This top consumer behavior should be the one that companies should research about.
Companies explored how they would get to know their customers. They used surveys, product test run, tracking cards in disguise of discount and loyalty cards. Some even had to resort to tracking ones internet surfing habits in order to know who should they first give product offers or not. Tracking ones buying activities is also not clearly defined whether it is legal or illegal but businesses should still make a good judgment if they would still do such kind of business strategy subject to the communities ethical standards.
Knowthis.com had been able to broaden my idea on what marketing is. It had given a wide range of real situations that one who would just start out to have a business could really learn of. It had defined the overall business cycle of marketing including its use of Information Systems to conduct its research. Basing on what I had learned on this website, if I would own a business and I would hire an IT manager I would suggest to him that
He should be first clear on who my desired customers are and how I could get in touch with them. Whether I wanted to own a restaurant or a plant processing, he should know first basically what my market is.
He should offer market research strategies to me only those that is acceptable to the ethical standards of the community. To know if it is acceptable or not beside of ones own pre judgment, the implementation of the strategy should be informed to the prospective customers that they were being surveyed so that they know what they can share for my research and what should they just keep into secret.
Lastly, the IT manager should be able to come up with a recommendation that is supported with facts from the survey of prospective customers. He should be able to visually generalize what would they behave if they will be offered with my product or service. He should present me tables and figures of percentages to summarize the result of the survey better yet if he could make it as interactive as it could be to maximize his being an IT manager.
Consumers do prioritize their needs such as food, shelter, education and clothing and if they do have spare money to spend, it is the only time where a consumer would think about buying his wants. There is no defined line on what is the needs and what is the wants of customers since it may be possible that one really needs to buy for example a car to use for his business, while another one really dont need it since he just walk to attend to his office work. This top consumer behavior should be the one that companies should research about.
Companies explored how they would get to know their customers. They used surveys, product test run, tracking cards in disguise of discount and loyalty cards. Some even had to resort to tracking ones internet surfing habits in order to know who should they first give product offers or not. Tracking ones buying activities is also not clearly defined whether it is legal or illegal but businesses should still make a good judgment if they would still do such kind of business strategy subject to the communities ethical standards.
Knowthis.com had been able to broaden my idea on what marketing is. It had given a wide range of real situations that one who would just start out to have a business could really learn of. It had defined the overall business cycle of marketing including its use of Information Systems to conduct its research. Basing on what I had learned on this website, if I would own a business and I would hire an IT manager I would suggest to him that
He should be first clear on who my desired customers are and how I could get in touch with them. Whether I wanted to own a restaurant or a plant processing, he should know first basically what my market is.
He should offer market research strategies to me only those that is acceptable to the ethical standards of the community. To know if it is acceptable or not beside of ones own pre judgment, the implementation of the strategy should be informed to the prospective customers that they were being surveyed so that they know what they can share for my research and what should they just keep into secret.
Lastly, the IT manager should be able to come up with a recommendation that is supported with facts from the survey of prospective customers. He should be able to visually generalize what would they behave if they will be offered with my product or service. He should present me tables and figures of percentages to summarize the result of the survey better yet if he could make it as interactive as it could be to maximize his being an IT manager.
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