The mission statement of a company reflects on the company, its values and ideals that have been set to ensure that the objectives are achieved. There must be a link between the mission statement, the values and the overall activities of the company (Levy, 2004).
Mission statement
Working to help people and businesses throughout the world realize their full potential (Lowe, 1998).
Goalsstrategies
(i) Universal data access to individuals and businesses.
(ii) Being accountable to customers and stakeholders around the world.
(iii) Creating value for our partners, employees and wider society and to manage our business sustainability.
(iv) Promoting innovation and choice, while protecting privacy, freedom of expression and the environment
How the goalsstrategies are linked to the mission statement
Microsoft has established the strategy of universal data access to individuals and businesses so as to help them access information efficiently. The mission statement emphasizes on helping people achieve their full potential and this is achieved through the strategy of universal data access (Lowe, 1998).
The company helps people all over the world to create opportunities socially and economically. Microsoft conducts social activities such as donating to the poor, sports and other corporate social responsibility activities. The company does market research to determine the needs of its customers and employees. The management has introduced management style that allows its employees to be innovative. This helps to come up with new products which satisfy the needs of the customers. The company focuses on its corporate citizenship work and helps to measure its performance over time (Lowe, 1998).
The success of any company depends on how best it can achieve its strategies. The company must set goals that are achievable and that reflect the mission statement.
Mission statement
Working to help people and businesses throughout the world realize their full potential (Lowe, 1998).
Goalsstrategies
(i) Universal data access to individuals and businesses.
(ii) Being accountable to customers and stakeholders around the world.
(iii) Creating value for our partners, employees and wider society and to manage our business sustainability.
(iv) Promoting innovation and choice, while protecting privacy, freedom of expression and the environment
How the goalsstrategies are linked to the mission statement
Microsoft has established the strategy of universal data access to individuals and businesses so as to help them access information efficiently. The mission statement emphasizes on helping people achieve their full potential and this is achieved through the strategy of universal data access (Lowe, 1998).
The company helps people all over the world to create opportunities socially and economically. Microsoft conducts social activities such as donating to the poor, sports and other corporate social responsibility activities. The company does market research to determine the needs of its customers and employees. The management has introduced management style that allows its employees to be innovative. This helps to come up with new products which satisfy the needs of the customers. The company focuses on its corporate citizenship work and helps to measure its performance over time (Lowe, 1998).
The success of any company depends on how best it can achieve its strategies. The company must set goals that are achievable and that reflect the mission statement.
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